Kawaii — a Japanese phrase roughly translating to “cuteness” — has seeded the world with Japan’s viral-friendly aesthetic. And, no less than within the U.S., it dates again to when Pokémon first aired on TV units worldwide, within the late 90s. However, going even additional again to the Seventies, we additionally noticed the delivery of one of the enduring cultural exports — and kawaii icons — of the East Asian island nation: Hello Kitty.
On August 25, Japanese legacy model Sanrio — greatest identified for characters like Aggretsuko, and naturally, Hello Kitty — are teaming up with RECUR to ship the cartoon cat on “a journey around the world” and into Web3, based on a latest press launch. Kicking off this digital world tour is the launch of the Hello Kitty and Friends NFT assortment, that includes 10,000 PFP NFTs of Hello Kitty and 5 of her pals.
Enhancing the Hello Kitty fan expertise
RECUR isn’t any stranger to offering longtime followers of legacy franchises with NFT-driven experiences. In reality, the Hello Kitty announcement comes simply days after the launch of RECUR’s partnered assortment with Nickelodeon. While the Nickelodeon assortment banked on the collective nostalgia of the NFT neighborhood to nice success, the Hello Kitty and Friends assortment hopes to enchantment to a special, latent need amongst Hello Kitty’s followers worldwide: journey.
That’s the entire thought behind this jet-setting undertaking. Functionally, Hello Kitty and her pals can be digital tour guides within the forthcoming assortment, because it’s set to characteristic locales from eight totally different cities worldwide. Two of these cities can be unique to RECUR cross holders. Of course, holders of NFTs from this assortment are invited to hitch and probably acquire much more distinctive digital collectibles by finishing varied challenges TBA as Hello Kitty and her pals make their approach by way of the complete Hello Kitty World.
Interested customers can observe the cities featured on this globetrotting assortment by way of RECUR’s official Twitter account, which is able to share extra data on the undertaking as we strategy the launch date.