MTV has develop into one of many first mainstream tv channels to launch a “Best Metaverse Performance” class for its annual Video Music Awards present, it wrote in a press launch final week.
The ceremony will reveal the winner amongst nominated hit artists resembling Twenty One Pilots, Ariana Grande, BTS, Justin Bieber, Charli XCX and Blackpink, who debuted their Metaverse live shows on Roblox, Fortnite, Minecraft, Wave, Roblox, and PUBG: Mobile, respectively.
MTV has opened voting for the very best artist and plans to disclose the winners on 28 August. The firm stated it kicked off the class to recognise artists more and more coming into the digital area.
In a press release, an MTV spokesperson stated,
“We saw the opportunity to highlight and honour some of the best, most impactful executions of this – and celebrate artists who have found creative ways to use these spaces – which led to the addition of [the] Best Metaverse Performance category this year”
The announcement comes as quite a few artists resembling Dave Guetta, Snoop Dogg, 22Gz, Steve Aoki, Foo Fighters, and plenty of others have begun leveraging the Metaverse to develop music outreach globally and interface with followers with inventive real-time 3D content material, volumetric video, and movement capturing (mocap), and different applied sciences.
Metaverse live shows have begun increasing quickly amongst a number of of the world’s largest platforms, together with Decentraland, The Sandbox, Fortnite, Meta’s Horizon Worlds, Roblox, and others, resulting in a resurgence of the music and filming business and new mediums for participating with artists and followers with Web3 and immersive applied sciences.