It seems, Napster and Limewire have been simply the starting. The music trade has undergone seismic shifts in the previous 20 years, nevertheless it lives on right this moment as a largely digital trade. And, since the music NFT market Serenade partnered with Warner Records U.Okay., that development will seemingly proceed, at scale. Together, they’ve introduced a brand new music format: the Digital Pressing. And this can be the first of its variety — a chart-eligible music NFT explicitly aimed towards the most ardent of followers, in accordance with a press launch shared with nft now.
Digital Pressing is a brand new chart-eligible music format that hopes to supply music followers worldwide all of the perks of a bodily launch, together with the comfort of conventional digital downloads. And it comes on the heels of together with digital downloads and digital streams as a part of Billboard’s methodology for creating music charts that precisely signify the common music of the instances.
A brand new format for music
Speaking on the potential impression of this new music format, Serenade founder Max Shand said in a press launch that “Digital Pressings will be a game changer on the global stage,” expressing that this new format permits artists to “offer their international audiences something truly unique and engaging,” Shand stated.
Shand spoke additional on his imaginative and prescient for the Digital Pressing format in a Twitter thread, highlighting it as a method to additional democratize the idea of the album launch cycle for musicians throughout the globe. Digital Pressings are positioned as offering musicians alternatives to package deal their work equally to how they might by way of a conventional vinyl launch with none of the downsides.
Aside from touting a two-week lead time, in comparison with the six to 9 months required for a vinyl launch, Digital Pressings is also way more environmentally pleasant. According to Serenade’s press launch, “one average 12[-inch] vinyl has the equivalent carbon footprint of 197,100 Digital Pressings.”
Spearheading the launch of this format is the English rock band Muse, who’re set to launch their ninth studio album Will of the People on August 26 beneath this new format. For longtime Muse followers, this transfer is ready to create an fascinating parallel with the fellow English music group Radiohead, who famously broke conference once they launched the long-awaited 2007 effort In Rainbows by way of a “pay what you want” digital obtain.
Each Digital Pressing of Will of the People — and all subsequent albums launched beneath this format — will rely towards one bodily album sale on the charts. For this pilot launch, gross sales information will register on music charts in the U.Okay. and Australian music markets.
