Twenty-five Black Snapchat creators will obtain funding, mentorship, and different sources by a one-year accelerator program, the corporate introduced in the present day. The program follows comparable efforts at different main platforms to supply assist to rising creators from historically underrepresented backgrounds.
“Black creators face unique systemic barriers across the creator industry — from disparities in compensation and attribution, to toxic experiences and more,” Snap says. “We believe one of the ways we can help remove some of those barriers is to provide mentorship and financial resources to emerging Black creators in the early stages of their professional career.”
The sources Snap says it’s going to provide chosen candidates vary from month-to-month stipends and mentoring to early entry to product updates.
First, Snap will give every participant $10,000 monthly for 12 months “to support the applicants’ creative endeavors.” They’ll additionally get an improve to Snapchat Star standing, be invited to supply suggestions on new Snapchat options, and obtain a Google Pixel 7 Pro.
Snap is the most recent tech firm to launch packages for underrepresented teams of creators lately, committing cash and different sources whereas acknowledging the boundaries they could face of their work. Earlier this yr, YouTube introduced it had selected grantees for its #YouTubeBlack Voices Fund — a continuation of a 2020 promise to spend $100 million to “amplify” Black creators over the course of three years.
“The launch of this accelerator program is part of our broader, ongoing efforts to ensure that content on our platform reflects the diversity of Snapchatters and their interests,” the corporate says.
The program is in partnership with Google Pixel, UNCMMN, and Westbrook Media and is a part of Snap’s 523 program, “designed to support and spotlight small, minority-owned content companies and creatives that traditionally lack access and resources.”
Applications for Snapchat’s program are open by August twelfth, and creators will probably be chosen by early September.