TIME Magazine has continued its foray into the cryptocurrency and NFT world by partnering with blockchain-based gaming agency The Sandbox to assemble TIME Square in the metaverse.
Building a Virtual Times Square
According to the official announcement, the initiative was impressed by the “virtual spirit and energy” of the real-life Times Square neighborhood in New York City.
Times Square is an iconic cultural center, industrial intersection, vacationer trip spot, and neighborhood in Midtown Manhattan, New York, United States. The house is famous for its enormous, illuminated selling billboards and is taken into consideration the “heart of New York” and “the Crossroads of the World.”
TIME plans to recreate one factor comparable nonetheless in the metaverse. The partnership will allow the media agency to assemble TIME Square on its digital land in The Sandbox, making it TIME’s first-ever metaverse trip spot as a result of it joined the NFT home remaining yr.
Becoming the Heart of the Metaverse
In September 2021, the iconic media agency launched TIMEpieces, an NFT neighborhood initiative that features the distinctive artwork work of higher than 40 influential artists. Currently, the neighborhood has 4 NFT collections – Genesis, Inspiration, Long Neckie Women of the Year, Slices of TIME, and Beatclub Collection.
According to TIME’s president, Keith A. Grossman, the agency’s goal is to assemble a digital environment that may prove to be the “heart of the metaverse.”
“Our goal is to create a destination that will be the heart of the metaverse. Since launching TIMEPieces in September 2021, we have focused on developing a community in Web3 that benefited from the incredible 100- year legacy and access TIME has established,” he acknowledged.
A Natural Bridge
TIME Square will operate an inclusive platform for TIMEPieces holders to take pleasure in distinctive experiences comparable to attending conferences and events hosted by TIME Studios for educational and leisure features.
Grossman moreover well-known that TIME Square would supply a “natural bridge” between the agency’s digital neighborhood, historic safety, world relationships, and real-life events.
Commenting on the partnership, Sebastien Borget, co-founder of The Sandbox, acknowledged:
“By partnering with TIME, we’re adding TIMEPieces as the beating heart and soul of this virtual Manhattan, where a design call for virtual architects will be held in TIME Square, a place in our creative metaverse for brands and creators.”
Featured Image Courtesy of HotelSQ