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HomeTechWhatsApp’s Yellow Pages-style business directory launches in five countries

WhatsApp’s Yellow Pages-style business directory launches in five countries


WhatsApp is formally launching a brand new business directory function throughout Brazil, the UK, Indonesia, Mexico, and Colombia. Meta says customers will both be capable to browse by business class (like journey or banking) or else search immediately to search out corporations which might be contactable on the service. Those signed up for WhatsApp’s Business Platform throughout all five countries will seem in the directory, whereas in Brazil, the directory may even be open to small companies. 

“While millions of businesses in Brazil use [WhatsApp] for chat, we haven’t made it easy to discover businesses or buy from them, so people end up having to use work-arounds,” Meta CEO Mark Zuckerberg mentioned in an announcement. “The ultimate goal here is to make it so you can find, message and buy from a business all in the same WhatsApp chat.”

“The ultimate goal here is to make it so you can find, message and buy from a business all in the same WhatsApp chat.”

The launch of the function comes as WhatsApp is more and more pitching itself as a service for folks to make use of to message companies in addition to family and friends. As of October 2020, Meta mentioned that over 175 million folks world wide used WhatsApp to message business accounts each day. The service has additionally added different options centered on e-commerce, like assist for in-app purchasing carts.

Screenshots showing WhatsApp’s payment interface.

Screenshots exhibiting WhatsApp’s fee interface.
Image: Meta

Today’s WhatsApp press launch says it’s testing the service provider funds function in Brazil “with multiple payment partners.” 

WhatsApp’s business-focused options are notable for being one of many few methods the service is monetized immediately through the WhatsApp Business API. It doesn’t present adverts in the identical approach as Meta’s different main providers, Instagram and Facebook. (Though companies shouldn’t have to pay to be included in the brand new directory search function.) But a Meta government informed Reuters final yr that adverts are prone to be part of WhatsApp’s business mannequin “in some form or another” in the longer term. 

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