For most people, holograms still seem like a relatively futuristic, science-fiction concept. While movies and books have generated interest in holographic experiences for years, producing this mixed reality content in real life has proven to be quite difficult.
However, the introduction of new tools for development, such as Real-Time 3D (RT3D) technologies, as well as next-gen headsets and wearables, mean holographic experiences are more accessible than ever. Using powerful modelling software and immersive hardware, many businesses are already experimenting with holographic experiences for training, entertainment, and marketing.
So, which companies are leading the way to a new era of holographic content? Here are some of the market leaders worth watching in the months ahead.
Responsible for one of the world’s leading holographic collaboration and meeting platforms, Forma Vision is introducing a new way for hybrid teams to access an enhanced sense of presence. The Forma platform allows companies to create their own virtual environments for meetings and interactions rapidly, then embed virtual content into physical environments via real-time streaming.
The hardware-agnostic technology is compatible with a range of different devices to ensure everyone in the workplace can interact with the same holographic tools. Using Forma Vision, employees can essentially “teleport” themselves into any environment for more immersive discussions.
Accenture, the leading IT consultancy firm has recently invested in Forma Vision through its Accenture Ventures division and plans to help the company take the next steps in its transformation process. Accenture, as well as other leading firms, have already highlighted the benefits of the technology for immersive, metaverse-ready experiences, employee training and conferences.
Unity stands as one of the market leaders in software development for the metaverse landscape and the XR economy. The Unity ecosystem enables business leaders and developers to create powerful immersive experiences using virtual, mixed, and augmented reality content.
Within the Unity platform, companies can access comprehensive tools for virtual prototyping and commissioning, computational fluid dynamics, and development. Already, leading brands like BMW have begun creating AR and VR training applications via Unity to assist with assembly line management, quality control, and more.
Unity’s powerful RT3D technologies can integrate with a wide range of other software solutions used by the automotive, aerospace, industrial, and government landscapes. The Unity ecosystem also provides developers with the opportunity to create highly flexible applications and experiences, as well as digital twins which can work seamlessly with existing hardware.
A relatively new addition to the XR landscape, Campfire has introduced a comprehensive digital platform for holographic collaboration. The company specializes in holographic technologies for computer-aided design programs, which allow developers to create powerful RT3D models, users can view using innovative smart glasses.
Campfire also has its own proprietary headset available, which delivers exceptional comfort, as well as stunning visual quality, with an ultra-wide field of view. Within the Campfire software ecosystem, companies can leverage powerful tools for manipulating and exploring 3D models without the need for excessive back-end training.
Campfire’s technologies are also extremely simple to set up and use, with a straightforward design which minimises set-up times and delivers phenomenal reliability. The Studio Console from Campfire also provides end-to-end customization options for structures and models built via RT3D technologies.
HYPERVSN is a “phytigal” asset creation company, trusted by approximately 25% of the Fortune 500 for the creation of RT3D holographic experiences. The company supports businesses in creating 3D holographic displays and experiences for events, retail, and marketing requirements.
The comprehensive HYPERVSN software suite allows users to securely control and manage both 3D content and devices in one location, with access to a range of valuable tools for developers. Users can build complete 3D content libraries to deliver holographic experiences over the cloud. There’s also a mobile application available for managing playlists in real time.
The 3D studio even supports people without specific design skills through the use of templates and pre-built assets. The all-in-one system can integrate with a range of existing software tools and hardware. HYPERVSN also has its own dedicated holographic display options for companies in search of hardware solutions.
Holoxica is a digital disruption brand, known for producing a range of looking-glass displays for 3D holographic content, as well as software solutions for RT3D developers. The company recently introduced its new HoloPresence solution, which promises full duplex 3D video conferencing capabilities through broadband or 5G connections.
The brand has invested in significant research and development to take it’s holographic technology to the next level, providing developers with access to tools for creating human digital twins and even holographic experiences which don’t require the use of smart glasses.
Holoxica offers fully managed services to companies looking to build their own holographic experiences from scratch. Additionally, the organization also creates its own light field processors to assist with projecting holographic images into existing spaces.
Founded in 2017, VividQ has been investing in the holographic content and RT3D landscape for some time, producing a range of solutions for companies taking the next step in their XR journey. The company has its own developer kits for various use cases. Companies can access holographic LCD kits, wearable kits, and even automotive packages.
Alongside state-of-the-art hardware, like the Alpha Optical Engine Demonstrator, the VividQ team have also produced a powerful SDK solution which allows companies to bring their RT3D solutions into the virtual landscape from virtually any environment.
Companies can use an all-in-one platform to create, render, and sync holographic tools, with pre-built support for Stereolabs and Unity. There are even tools which allow for software-based optical corrections to improve image quality.
The Rise of Holographic RT3D
As RT3D technologies and mixed reality continue to generate more excitement in the immersive landscape, demand for new solutions will only increase. Already, brands like Microsoft, Nvidia, and Meta are also investing in their own holographic solutions in the form of new hardware, development platforms and creation tools.