A banner has appeared throughout the storefront of the Withings web site asserting that a number of merchandise inside its lineup will see value will increase over the approaching weeks. If you click on by way of, you’ll discover the complete Withings catalog with tags utilized to determine which merchandise might be affected by the adjustments. In the US, it notes that solely Body Cardio, Sleep Analyzer, BPM Connect, and 38mm ScanWatch merchandise will see will increase between $20 and $30.
The dates seem to be staggered barely by area — for instance, the Netherlands will see value adjustments on September nineteenth, whereas costs within the US received’t swap till October 1st.
Withings states that “since 2020 some of our components, such as the microcontroller in Body Cardio, have increased by 20% and the transportation costs by more than 200% since the beginning of the Covid-19 crisis.”
The firm has determined to alter its costs to mirror the continued semiconductor scarcity, which is anticipated to proceed all through 2023. Withings additionally claims it isn’t prepared to “compromise on quality or innovation,” writing off the choice of sourcing cheaper supplies.
Withings definitely isn’t the one model feeling the consequences of the chip scarcity. As know-how adapts, the demand for chips has elevated whereas provide has inadequate capability to sustain, inflicting delays and shortages in the whole lot from family home equipment to automobile manufacturing traces.
The causes for the chip scarcity embody canceled orders at the beginning of the pandemic, restricted manufacturing for in-demand however out-of-date modules, and demand that appears to solely enhance, as Harvard professor Willy Shih defined to us final yr on the Decoder podcast.
Rising inflation has additionally been attributed to will increase within the value of quite a few tech merchandise this yr. While some corporations, equivalent to Apple, can afford to soak up a few of these prices (observe that pricing for the iPhone 14 Pro and Apple Watch Series 8 has not elevated from their earlier generations), others select not to, like Meta rising the value of its Quest VR headset and Sony’s everywhere-except-the-US PS5 value hike.